Billionaire entrepreneur Elon Musk has created ‘X AI’, a new AI company to compete with OpenAI, which he co-founded and donated $100 million to in 2015. Despite previously calling for a pause in AI development, Musk’s involvement in the field and access to resources suggest that ‘X AI’ will be a significant player in the industry.

Twitter-owner Musk is reportedly assembling a team of AI researchers and engineers and is in discussions with investors in SpaceX and Tesla Inc (TSLA.O) to invest in his new venture. Additionally, Musk has been acquiring engineers from Google DeepMind and purchasing thousands of GPUs from NVIDIA to power his AI models.

‘X AI’ will operate under ‘X Corp’, providing generative AI access to all of Musk’s entities. Critics speculate that Musk’s involvement with ‘X AI’ is an attempt to catch up with OpenAI, which recently had a $29 billion exit and has been making significant advancements in AI.

It is still unclear how ‘X AI’ will compete with other AI companies, but Musk’s expertise in AI and access to resources suggest that the company will have a significant impact in the industry. However, his past support for a pause in AI development may raise concerns for some.