🌍 What Happens When Tech Shows Up in a Crisis?
A Thought for Today’s Leaders.
When Hurricane Melissa hit Jamaica, communities were left without power, water, or basic supplies.
But something remarkable happened: Amazon quietly stepped in.
Not with press releases.
Not with grand statements.
Just action.
They sent what they already had the ability to mobilise — portable batteries, solar chargers, tarps, hygiene kits, and connectivity tools.
Simple interventions. High impact.
And it reminded us of something important:
Technology isn’t just about products.
It’s about capacity.
And capacity is powerful when shared.
In the tech world, we often talk about innovation, transformation, agility — yet sometimes the greatest impact comes from simply asking:
“What can we repurpose today that would help someone tomorrow?”
For Amazon, it was hardware, logistics and emergency supplies.
For another company, it could be:
- cloud credits for NGOs
- engineering hours for mapping tools
- devices for shelters
- connectivity kits
- solar equipment
- or simply matching employee donations
Small moves. Big ripple effects.
You don’t need to overhaul your CSR strategy to make a difference.
You just need to act from where you already stand.
At Tech Summit, we spend a lot of time talking about future technologies.
But sometimes the most meaningful innovations are the human ones — the moments when a company looks beyond quarterly targets and recognises its unique ability to help.
This isn’t a call-out.
It’s a reminder.
Every tech company — from start-ups to the giants — already has something valuable in its hands.
And in a world facing more frequent climate events, our industry has an opportunity to lead not only in markets, but in moments.
If one company’s action can spark another’s reflection…
Then maybe that’s where real change begins.